© 2019 by Athena Gronti

Yoga Bloom

Illustration, Logo Design

Yoga Bloom is an online Etsy shop which sells handcrafted yoga clothing. They got in contact with me to create a logo and header for them, which would make every woman feel included, regardless of her body type or skin color.

I designed a series of watercolor paintings depicting different types of women practicing yoga, and together with the client we made a final selection of seven paintings, which I then turned into a header. The logo was created based on the yoga sequence of Sun Salutation, which I find also inspiring in a metaphorical way. This is because yoga can provide so many health benefits to the client, and provide a more positive, radiant outlook on life, just like the sun.